Penerimaan Teknologi Artificial Intelligence (AI) di Proses Rekrutmen dan Seleksi Oleh Pelamar Kerja

Muhammad Putro; Joko Siswanto

doi:10.61221/jriem.v3i1.56

Penulis

Muhammad Putro Institut Teknologi Bandung
Joko Siswanto Institut Teknologi Bandung

DOI:

https://doi.org/10.61221/jriem.v3i1.56

Kata Kunci:

Recruitment and Selection, Artificial Intelligence, Job Applicant, Technology Acceptance

Abstrak

Penggunaan teknologi dalam proses rekrutmen dan seleksi berkembang seiring dengan persaingan organisasi untuk mengidentifikasi, memilih, dan mempertahankan talenta terbaik. Teknologi Artificial Intelligence (AI) dalam proses rekrutmen dan seleksi, yang menawarkan berbagai keuntungan dari perspektif organisasi. Namun, persepsi teknologi AI dari sudut pandang pelamar kerja belum banyak dibahas dalam literatur, sedangkan hal ini menjadi salah satu isu utama yang dapat mempengaruhi berbagai sikap dan perilaku pelamar kerja pasca-proses rekrutmen dan seleksi. Penelitian ini berfokus pada penerimaan teknologi AI oleh pelamar kerja menggunakan model-model teoritis penerimaan teknologi untuk memahami faktor-faktor yang memengaruhi intensi pelamar kerja menggunakan teknologi AI. Metode statistika PLS-SEM digunakan dalam pengolahan data menggunakan perangkat lunak SmartPLS. Berdasarkan 166 responden di Jabodetabek dan Bandung yang belum pernah mengikuti proses rekrutmen dan seleksi yang menggunakan teknologi AI, didapatkan hasil penelitian bahwa persepsi manfaat, persepsi kemudahan, dan kepercayaan memiliki dampak positif terhadap intensi menggunakan AI, dengan sikap berperan sebagai mediator. Persepsi manfaat dan persepsi kemudahan memiliki dampak positif secara langsung terhadap intensi menggunakan AI. Selain itu, sikap dan pengaruh sosial juga berpengaruh positif pada intensi menggunakan AI. Sementara itu, persepsi pengetahuan tidak memiliki pengaruh positif pada intensi menggunakan AI dalam proses rekrutmen dan seleksi oleh pelamar kerja

Kata kunci: Rekrutmen dan Seleksi, Artificial Intelligence, Pelamar Kerja, Penerimaan Teknologi

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